Choose content that will last for a while. This can be difficult depending on the style of your blog, but if you focus on writing articles that aren’t ‘trendy’, you’ll likely have many more readers in the long run. If you’re writing about a fad, insert it into an article that will likely stay popular for more than a few months. In this way, you can almost guarantee future readership, especially if your page gets plenty of hits to start. Writing about things that are popular in the moment may give you a short burst of readers, but after a few weeks the number will likely dwindle significantly.
Connecting the dots between marketing and sales is hugely important -- according to Aberdeen Group, companies with strong sales and marketing alignment achieve a 20% annual growth rate, compared to a 4% decline in revenue for companies with poor alignment. If you can improve your customer's' journey through the buying cycle by using digital technologies, then it's likely to reflect positively on your business's bottom line.