I'm sold. I'll be checking into your site more often. Its great to see that there are so many more things that I can do in order to attract more viewers. I have experimented with Reddit for my site for about a month and I believe that it has been a great success so far. After most of my posts, I have seen a small increase in the number of direct visits that I get. Nothing great but its progress.
Link to yourself. If you have a stockpile of blog posts you’ve already published, don’t hesitate to give them a shout-out in your new posts! Readers will be drawn deeper into your blog with each link, and be more likely to stick around and explore a bit if you provide plenty of links to your other posts. Insert them inconspicuously into your writing by turning words or phrases in a sentence into colored hyperlinks that don’t detract/distract from the rest of your content.
I had just launched my mobile app product online last May 27 and had a few downloads. I created social media accounts for Facebook, Twitter, Google+, Youtube (for the video demos), and blogspot (I haven't created Wordpress and don't have my own domain for the product yet but I am planning to have them in the future). After a while the downloads ceased. I post content on my blogspot and researched a bit on using tools like hootsuite, twitterfeed so that I can somehow automate spreading my posts on my blog to my social media contents. I have received a few followers in Twitter. I am moving on to making Screencast now instead of recording my smartphone itself while doing video demos. My blogspot stats show some views probably I had 20 views for a few days on the recent content I made. My app's free version received a few more downloads for a few days.After my little journey on marketing my app (I really don't have any marketing skills since I am a software developer but I have always been fascinated and interested in doing marketing) I realized after reading this post that my efforst and the little journey I had is very little and just the beginning. The detailed approach of this blog really made me realize and opened my eyes to the things I still need to do to succeed in my marketing efforts. This blog made me inspired again to continue my marketing efforts. It was put up in such a detailed yet catchy and interesting way that gave me new zest in doing my marketing after an initial so-so results of my efforts. I realized there is so much more effort I have to give to marketing my product but this blog post gave me a very clear path and direction to take on my marketing journey. Thank you very much for this wonderful post. I salute you and you will always be an inspiration to me in my marketing journey.
Reddit is a little tricky, because if you’re overtly self-promotional, the readers will pick up on it immediately and “downvote you to oblivion,” as they say. However, that doesn’t mean you can’t have success in learning how to drive traffic to your blog from the platform if you’re careful and tasteful. Put connecting with the community and building a rapport with dedicated commenters first though—otherwise you’ll get knocked down a peg or two. After solidifying your reputation, you can start to make posts that ask for feedback on your content once you feel comfortable.
It's easy to build a blog, but hard to build a successful blog with significant traffic. Over the years, we've grown the Moz blog to nearly a million visits each month and helped lots of other blogs, too. I launched a personal blog late last year and was amazed to see how quickly it gained thousands of visits to each post. There's an art to increasing a blog's traffic, and given that we seem to have stumbled on some of that knowledge, I felt it compulsory to give back by sharing what we've observed.
Perhaps even more valuable is referencing the content of others. The biblical expression "give and ye shall receive," perfectly applies on the web. Other site owners will often receive Google Alerts (or, if they're using Moz, they might get Fresh Alerts :-) ) or look through their incoming referrers (as I showed above in tip #5) to see who's talking about them and what they're saying. Linking out is a direct line to earning links, social mentions, friendly emails and new relationships with those you reference. In its early days, this tactic was one of the best ways we earned recognition and traffic with the Moz blog and the power continues to this day.
Business 2 Community. This is a great place to network with other business professionals, engage with their articles, contribute guest posts and submit your own content to be shared in the forums if you get accepted. They openly encourage readers to use the platform to establish themselves and increase their exposure, which makes it a perfect fit for learning how to drive traffic to your blog from the community.
For that reason, you're probably less likely to focus on ‘leads' in their traditional sense, and more likely to focus on building an accelerated buyer's journey, from the moment someone lands on your website, to the moment that they make a purchase. This will often mean your product features in your content higher up in the marketing funnel than it might for a B2B business, and you might need to use stronger calls-to-action (CTAs).
Traffic is one of the most important parameters for your blog; the more people who find your blog, the more people who will read your ideas. If you're ready and willing to have your blog admired in the online community, then try a few different methods of increasing blog traffic. You'll create better content in the end, and probably have dozens of new viewers each day.
Post Panda, Authorship announcements and Google + Your World this post has never had more value. Leave it unread at your peril!There's a piece to add around using more tools to find the very best authorities for that content through outreach (and use of form letters as in Mike Kings Moz post from last year to improve conversion and uptake) but its pretty exhaustive and brilliantly captured. Thanks Rand.
Simply put, search engine optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business.
For example, maybe you’d love to rank high in Google for “health food” because your business is a health food store. Well fat (or slim) chance of that happening – “health food” is a pretty competitive term. However, if you focus instead on “health food meal plans” or “health food on a budget,” your chance of ranking for those longer keyword phrases is tremendously higher.
DISCLAIMER: The sales figures stated above are my personal sales figures. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter).. The average person who buys any "how to" information gets little to no results. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT SIGNUP
Great post Moz. I really enjoyed reading your 21 tips and the 22nd is the one that really hit home. You are right about the importance of consistency. Blogs, like any other business or venture, take time to get going. I've had my ups and downs with my blog but am in it for the long haul. So thanks for reminding us to be persistant! The first 21 tips did have a lot of good information and I will continue to work on those techniques as well. Best of luck!