The web was not made for static, text-only content! Readers appreciate links, as do other bloggers, site owners and even search engines. When you reference your own material in-context and in a way that's not manipulative (watch out for over-optimizing by linking to a category, post or page every time a phrase is used - this is almost certainly discounted by search engines and looks terrible to those who want to read your posts), you potentially draw visitors to your other content AND give search engines a nice signal about those previous posts.
I love #22. Sometimes SEO companies say once you start blogging you will get all this traffic and grow your rankings, and with expectations like that it's hard after 8 months or so to keep blogging with minimal results. But I went back to SEOmoz's first posts and sure enough there were only 1 or 2 pageviews... Now look at this post alone with over 3000 tweets and hundreds of likes, comments and thumbs ups! 

For that reason, you're probably less likely to focus on ‘leads' in their traditional sense, and more likely to focus on building an accelerated buyer's journey, from the moment someone lands on your website, to the moment that they make a purchase. This will often mean your product features in your content higher up in the marketing funnel than it might for a B2B business, and you might need to use stronger calls-to-action (CTAs).


Excellent article, I clicked onto it looking for info on Flickr's impacts on SEO. I use their Creative Commons search tool all of the time to look for images for posts, but I was hesitant to open my own photos up for public use. Knowing now that there is a way to search to find photos that were not linked reassures me somewhat, and it seems the added exposure is worth the risk of some going uncredited. Thanks for this, and all of the other useful info!

I love #22. Sometimes SEO companies say once you start blogging you will get all this traffic and grow your rankings, and with expectations like that it's hard after 8 months or so to keep blogging with minimal results. But I went back to SEOmoz's first posts and sure enough there were only 1 or 2 pageviews... Now look at this post alone with over 3000 tweets and hundreds of likes, comments and thumbs ups! 

Twitter has 271 million active users every month. Facebook has over 1 billion active users. Google+ has over 300 million. LinkedIn is over 300 million. Together, these networks are attracting vast amounts of time and interest from Internet users around the world, and those that participate on these services fit into the "content distributors" description above, meaning they're likely to help spread the word about your blog.
I have noticed that we get some incredible traffic for series of blog posts and the posts which answer really specific questions. I know this wasn't about content planning but honesty believe that making a schedule and focusing in on a topic of the month is a great way to break budding bloggers into the habit of posting regularly with focussed material.
The role of a social media manager is easy to infer from the title, but which social networks they manage for the company depends on the industry. Above all, social media managers establish a posting schedule for the company's written and visual content. This employee might also work with the content marketing specialist to develop a strategy for which content to post on which social network.
For this strategy of how to drive traffic to your website, the most important thing is finding a publication with an established base of readers. It doesn’t have to be a big name like Forbes or Entrepreneur–which will be impossible to land in the very beginning anyway. What you should focus on, is finding something that fits with your style and niche, but is still somewhat approachable in size. This’ll help you build your brand, get more recognition for the name of your blog, connect with interested readers and look great for networking possibilities. And if you play your cards right, you’ll unlock a new channel for driving traffic to your blog in the process.
Thanks for the excellent post. I've been building my blog over the past year and a half and it's steadily improved. Lately it's been tuning things up one step at a time by reading comprehensive posts like this one (I do think this is the most comprehensive I've seen though) that have helped me plant more seeds for success. A ton of great tips, ESPECIALLY the last one. 
Using Dr Dave Chaffey's approach, the digital marketing planning (DMP) has three main stages: Opportunity, Strategy and Action. He suggests that any business looking to implement a successful digital marketing strategy must structure their plan by looking at opportunity, strategy and action. This generic strategic approach often has phases of situation review, goal setting, strategy formulation, resource allocation and monitoring.[60]

Simply put, digital marketing is the promotion of products or brands using electronic devices or the internet. It also includes text messaging, instant messaging, video, apps, podcasts, electronic billboards, digital television and radio channels, etc. Digital marketing uses multiple channels and technologies that allow an organization to analyze campaigns, content and strategy to understand what’s working and what isn’t – typically in real time.

Thanks for taking out your time in writing a very comprehensive guide for blogger, am new to the whole thing, and am about to quit, because the stat is not just encouraging (I would stop looking at it for a while), this post is not just inspirational, it's motivational too. You gave me insights into how the whole thing works, and also a reason not to quite. I'll just keep upping my game and hopefully mine won't take two years before getting there. Thanks again.
All great tips, especially integrating SEO and keyword research into each post.  In order for a post to be valuable and generate traffic long term it needs to be optimized.  This includes the title, body content, and a customized URL that includes keywords.  This will continue to drive traffic to the blog into the future, and beyond a few days when it is heavily promoted. 
On the other hand, marketers who employ digital inbound tactics use online content to attract their target customers onto their websites by providing assets that are helpful to them. One of the simplest yet most powerful inbound digital marketing assets is a blog, which allows your website to capitalize on the terms which your ideal customers are searching for.
I just read half of this post and noticed that I have previously implemented several of these suggestions into my website.  However, I am such a beginner on this topic that I have a question and hope somebody can help me out with it.  The theme I uploaded to my wordpress blog has a link already installed in it for the 'RSS FEED.'  From what I understand, the 'RSS FEED' is basically a way for visitors to subscribe to receive any updates posted to your website.  How do I know if it is set up properly or not?
Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile, Scannable Surface.[58][59] Nevertheless, both are aligned with the vision, the mission of the company and the overarching business strategy.[60]
Just like #9 and #13. There is a site called BeaconWatch: http://www.beaconwatch.com/ Here you can submit answers to questions that no one has asked. That means you can provide solutions to problems of your choice, so you can write about really anything and if people like your content they will follow to your blog which is shown along with your answers
Just be authentic in your answer, particularly if you're linking. If you'd like to see some examples, I answer a lot of questions at Quora, frequently include relevant links, but am rarely accused of spamming or link dropping because it's clearly about providing relevant value, not just getting a link for SEO (links on most user-contributed sites are "nofollow" anyway, meaning they shouldn't pass search-engine value). There's a dangerous line to walk here, but if you do so with tact and candor, you can earn a great audience from your participation.
The actual content of the payload data is typically not modelled, but replaced by dummy packets. However, if the payload data is to be analyzed on the receiver side, for example regarding bit-error rate, a Bernoulli process is often assumed, i.e. a random sequence of independent binary numbers. In this case a channel model reflects channel impairments such as noise, interference and distortion.
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