Mentioning brands, articles, and related influencers within a piece is always a great opportunity to distribute content. When I publish a post, I aim to have between 10 and 20 outbound links in the piece, from pull quotes to mentions. When I post the article, boom, I have 10 to 20 people to email to let them know I featured them. I’ll ask them to share the piece with their followers on Facebook, Twitter, or LinkedIn.
Great write up for both the beginner blogger to advanced blogger. 21 great points that often are over looked or not focused upon when blogging. I often use the following line when meeting asking if SEO is important "What good is a website if no one visits?" The same could be said about a blog post. "What good is a blog post if it does not receive any views?"
Participate in other blog communities. If you’re an avid reader of other blogs in your genre, you’ve probably noticed that people will comment with links to their own blogs at the end of popular posts. Commenting alone is a great way to get your name and ideas out in the world, but if you’re able to add a link to your blog as well, you’ll likely grab a few attentive readers. This is good, because the people who click through to your blog are likely some of the most loyal, possibly gaining you a solid following.
In fact, you should be spending a lot of time figuring out what the best way is to promote your content—I try to live by the 80/20 rule. I spend 80% of my time distributing my content, or figuring out the best way to promote it, and only 20% on the actual writing. Obviously, the quality of the writing is important, but it doesn’t matter how good it is if you aren’t spending the time to get it out there.
The good news though, is that the people are already there for consuming content related to their niche (and learning more), so if your blog can genuinely help them, you’re bound to find a receptive audience—and once you’ve learned how to drive traffic to your website from groups, it’s a perfect opportunity to get targeted subscribers to take the next step and join your email list. Offer a free piece of content in return for their email address, ask them to sign up for your newsletter, or leverage live chat software to engage with them directly on the page.
Video Marketing: YouTube has become the second most popular search engine and a lot of users are turning to YouTube before they make a buying decision, to learn something or just to relax. There are several video marketing platforms, including Facebook Videos, Instagram, Vimeo to use to run a video marketing campaign. Companies find the most success with video by integrating it with SEO, content marketing, and social media marketing campaigns.
For example, maybe you’d love to rank high in Google for “health food” because your business is a health food store. Well fat (or slim) chance of that happening – “health food” is a pretty competitive term. However, if you focus instead on “health food meal plans” or “health food on a budget,” your chance of ranking for those longer keyword phrases is tremendously higher.
Love the great article and I've used a variety of these methods to gain traffic to my websites. Many of them definitely work, although everyone will not have the same type of success. One place I like to use to amass traffic to my website is http://increasetraffic.co, because they send actual real visitors to your site cheaply. I think you get like 10,000 visits a month for 10 bucks, which is like a happy meal and a few cup cakes these days. I have been following your blog for sometime and I most certainly will keep this information bookmarked. I have been reading this blog for so long I figured it was actually time to let you know I exist and leave a comment... lol
A Traffic Impact Analysis, at the time of site plan approval, defines the immediate traffic impacts of the proposed development and proposes transportation improvements (public or private) to foster satisfactory levels of service on affected roads. Traffic levels exceeding Level of Service D, where the development is contributing five percent or more of the total trips, should be mitigated.
Here’s a hint: During the process of writing a blog post outline for your upcoming article, take a moment to spot any opportunities for bigger bloggers or brands in your space that you can mention and start building a relationship with. By taking this approach of providing value to others in your space first, you can start building a community of influential people that grows in value over time—and will soon help drive traffic to your blog.
Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
Simply put, search engine optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business.
Balancing search and display for digital display ads are important; marketers tend to look at the last search and attribute all of the effectiveness to this. This then disregards other marketing efforts, which establish brand value within the consumers mind. ComScore determined through drawing on data online, produced by over one hundred multichannel retailers that digital display marketing poses strengths when compared with or positioned alongside, paid search (Whiteside, 2016). This is why it is advised that when someone clicks on a display ad the company opens a landing page, not its home page. A landing page typically has something to draw the customer in to search beyond this page. Things such as free offers that the consumer can obtain through giving the company contact information so that they can use retargeting communication strategies (Square2Marketing, 2012). Commonly marketers see increased sales among people exposed to a search ad. But the fact of how many people you can reach with a display campaign compared to a search campaign should be considered. Multichannel retailers have an increased reach if the display is considered in synergy with search campaigns. Overall both search and display aspects are valued as display campaigns build awareness for the brand so that more people are likely to click on these digital ads when running a search campaign (Whiteside, 2016).
If you’re using GKP, you can get a rough idea of the difficulty based on the domain authority (DA) of the search results when you Google that keyword. You can find DA with Moz Open Site Explorer. As a rule of thumb, if a lot of the posts have a DA of over 40 or 50, it’s probably going to be tough to outrank them. But using Ahrefs or SEMrush will give you a better picture.
Thanks for the excellent post. I've been building my blog over the past year and a half and it's steadily improved. Lately it's been tuning things up one step at a time by reading comprehensive posts like this one (I do think this is the most comprehensive I've seen though) that have helped me plant more seeds for success. A ton of great tips, ESPECIALLY the last one.