For example, I have a ton of filters in my Google Analytics account. I'm analyzing based on region. I'm analyzing based on traffic sources. I look at which content does well and which doesn't, based on each channel. So what does well on Facebook, what does well in e-mail blasts, what does well just from an organic standpoint. I've learned quite a bit thanks to Google Analytics.
To sum up all of this information, even organic traffic, like direct traffic, has some gray areas. For the most part, though, organic traffic is driven by SEO. The better you rank for competitive keywords, the more organic traffic will result. Websites that consistently create content optimized for search will see a steady increase in organic search traffic and improved positioning in search results. As a marketer, it is important to look at your keywords and high-ranking pages to identify new SEO opportunities each month.  
Still, if you truly want a comprehensive zoo experience, then you also need to take your family to the Dallas Zoo (official Dallas Zoo site), located in Marsalis Park, just 3 miles south of downtown. The Dallas Zoo has been around since 1888, making it the oldest, as well as the largest zoo in Texas, and it is home to more than 2000 animals comprised of over 400 different species. Your family is sure to love it.

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You can’t mention Dallas sporting events without talking about the Dallas Cowboys, often referred to as “America’s Team.”  The Cowboys are considered to be the second most valuable sports franchise in the world, and when in Dallas, you definitely shouldn’t pass up the chance to take in a game at the aptly named Cowboys Stadium. If you go to a game, don’t forget to get the hottest fashion advice in Dallas. Although the Cowboys actually play their home games in nearby Arlington, Texas, it is only a short drive from Dallas, and is one thing to do in Dallas that you shouldn’t miss.
How to Get It: Begin with sites like UserTesting.com, YouEye.com and Userlytics.com. Register with multiple companies for opportunities to test as many websites as possible. Once you're in the system, you'll be emailed when testers are needed, and if you're one of the first to respond, expect to spend 15 to 20 minutes completing the test. Many sites require a microphone and/or webcam, which are built into most laptops—but if you need to buy one, they aren't expensive. The tester sites typically pay within a week or two via PayPal.
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