The interpretation of the information displayed in the account shows us the quality of the traffic and the sources that generate it. GA is a must-have to monitor any campaign on a web site. Whether we are talking about organic traffic or paid traffic (advertising traffic), we can analyze the performance of the targeted words. We mention that in the case of keywords, the most important factor to track is conversion, and then you can analyze the time spent on the site by those who came to the site after these keywords, the number of pages visited, and bounce rates.
IFTTT (IF This Then That) is a service that allows you to create chains of simple conditional statements, called applets. These "if this then that" applets are triggered by a wide range of other web-based services at the choice of the user. Some of the web-based services that work with IFTTT include Gmail, Google Drive, Facebook, Twitter, Fitbit, and much, much more.