When people talk about email marketing, lots of them forget to mention transactional emails. These are the automated emails you get in your inbox after taking a certain action on a website. This could be anything from filling out a form, to purchasing a product, to updating you on the progress of your order. Often, these are plain text emails that marketers set and forget.
"Why aren't millennials moving?" The subject line of this email campaign reads before citing interesting data about relocation trends in the U.S. Trulia doesn't benefit from people who choose not to move, but the company does benefit from having its fingers on the pulse of the industry -- and showing it cares which way the real estate winds are blowing.

Click through rates. Once your subscribers have opened your email, are they actually taking the action you need them to take? If you think that you have a low click-through rate, perhaps your body copy is not as effective as it needs to be. Consider the following: Is the copy of your email relevant to the subject line? Did you offer real value to your subscribers in the email? Is your call-to-action clear enough? Is the link easy to find?
Take the email below from Paperless Post, for example. I love the header of this email: It provides a clear CTA that includes a sense of urgency. Then, the subheader asks a question that forces recipients to think to themselves, "Wait, when is Mother's Day again? Did I buy Mom a card?" Below this copy, the simple grid design is both easy to scan and quite visually appealing. Each card picture is a CTA in and of itself -- click on any one of them, and you'll be taken to a purchase page.
Lighthouse Business Brokers is pleased to introduce an opportunity to acquire an industry leading distributor of a niche B2B products. This business has been around since 2000 and enjoys consistent demand with recent 20% YoY cash flow growth. The diverse customer base is 99% repeat and the seller does very little marketing or sales, offering tremendous opportunity to a new owner with the desire to grow by implementing a comprehensive marketing strategy. The niche product line this company sells are required by nearly every business, offering incredible growth potential. The seller of the business attributes their success to excellent customer service as they take the time to make sure the customer is getting the right product for their needs, rather than taking a generic one size fits all approach. This has resulted in a large base of loyal repeat customers. More info
The challenge with these packages lies in the markup, if any, the franchisor is attaching to the package components. You should expect to get a great deal on the components needed for the business since you're taking advantage of the buying power of the chain. You should also expect to pay a fair amount for the labor involved in having someone else do all this work for you. What you shouldn't expect to pay is a large markup above the actual costs to put this package together for you.
Eleven rooms in upstairs hotel/apts; restaurant; established bar. The restaurant is a very popular steakhouse. The restaurant and bar are turn-key. The business is currently open 5 days weekly. The hotel has been used as long-term living. The average monthly income is approximately $10,000. The hotel/rooms need to be renovated. We have begun work on some of the apts. New roof. More info
Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it really easy to read and mobile-friendly -- which is especially important, because its newsletters are so long. (Below is just an excerpt, but you can read through the full email here.) We like the clever copy on the call-to-action (CTA) buttons, too.
Seller moving to a larger building which he just purchased this location is a money maker do not miss it. Price reduced for a quick sale owner financing available.Velvet Lounge and Restaurant for Sale Location Location Location and also a Famous Location. on Busy Rt 25 a in Business for 20+ years and going strong. Bar is independent of the Restaurant and can be run separate or as a part of the Restaurant. 140 Seats in Restaurant (90 + 50 caboose) + 50 seats in the Bar total 190 approx.5400 sq.ft approx Free standing building and has its own parking lot. Will not last too long. Before showing the place proof of funds and a Non Disclosure Agreement is required. Famous The Dining Car 1890 location one of the most iconic locations in the neighborhood. Article context fromApril 4, 1976, Section LI, Page 39AS we pulled into the parking lot, I wondered why The More info
MyRide, LLC is an established NEMT (Non-Emergency Medical Transportation) business with a sterling reputation and lucrative contracts. The business has locations in both of New Mexico's largest metropolitan areas, Las Cruces and Albuquerque, that enables us to service the entire State. Income is earned directly from the State's Medicaid providers and the majority of the clientele is also provided by these entities, this means little to no marketing costs. In addition to providing transportation for Medicaid members MyRide is also licensed to provide "Private Pay" transportation. Medicaid provides the majority of the business' income at a lower contracted rate and the Private Pay ability More info
PRIME Arlington location-107 seat Newly Renovated Asian Restaurantwith Full Liquor License and BarBeautiful!Business 360 Advisors is pleased to offer a 107 seat restaurant with full liquor license. Good visibility on high traffic street. Active eating and drinking area, well established location. Great equipment: 16' hood plus a 6' hood, walkin cooler etc,etcBeautifully renovated. Turnkey Opportunity.SALES $14,000 per week (6 days)LICENSE Common Victualler, Full LiquorSEATS licensed for 107SQUARE FOOTAGE 2000sq. ft. plus full basement for prepRENT $6200 including taxes. ASKING $250,000The owners want to keep the sale confidential. Please do not discuss the sale in the restaurant. I More info
Profitable Turn key Grill and Bar For Sale In West Greeley, Colorado! Located on a main thruway, with traffic counts of 33,000 cars passing by daily. The bar is surrounded by a high income area with both residential and commercial buildings. This space is 3,000 Square Feet of adult fun and family dining! Offering a commercial kitchen, full bar, several televisions placed throughout the bar and a 135 inch HD projector TV paired with a PA system for a premium sound. For more fun, there are 4 pool tables, a dartboard and a jukebox for an all around great time. The establishment seats 65 guests inside and a 300 square foot outdoor patio seats an additional 10+ guests.L The commercial kitchen More info
×