Effective email marketing campaigns are designed for all devices on which users can read their emails -- desktop, tablet, and smartphone. Email campaigns that are designed for mobile devices are especially important -- a quality known as "responsive design." In fact, 73% of companies today prioritize mobile device optimization when creating email marketing campaigns.
Write great subject lines. David Ogilvy once said that 80 cents of your dollar should be spent on writing headlines. With emails, the subject line is just as important. If it doesn’t catch your attention, you won’t open it. So, spend the majority of your time writing and polishing your subject line. A great email subject line entices curiosity about the content of the email. It’s also personal, and highly relevant to the recipient.
GoDaddy Email Marketing provides great statistics to show you how many people are opening, engaging with and sharing your email. There’s no mystery or guesswork. You can even compare different emails side-by-side to quickly see which emails get the best response. Once you know what appeals to your readers, you can refine your emails for even better results.
You can add a newsletter sign-up option to your website, for instance, then send newsletters to the email list that accumulates as people sign up. A regular newsletter is a simple and effective way to send updates about your company, upcoming events, and special offers. Email software also makes it easy to schedule automated promotional emails for customers who haven't purchased recently.
Most entrepreneurs dream of one day stumbling upon the perfect turnkey business that offers complete freedom and unlimited income potential. True turnkey businesses include all the necessary elements to begin operating and collecting profits immediately. Buying a turnkey business can be as simple as investing in direct sales or MLM opportunities. However, certain franchises, or any established business that’s ready to open its doors and start making sales, can also be considered a turnkey business.
The term "turnkey" refers to a package that is so complete in providing everything you need to start the franchised unit, all you have to do is "turn the key" and open the door to be in business. In a true turnkey package, the franchisor would include everything from finding the site, signing the lease, buying everything needed to start the business, completely building out the unit, hiring and training the staff, etc.