Much of the spam email we all get proclaiming "deals" is a good example of email marketing at its worst. Someone somewhere buys an email list (or several) and sends an email along the lines of “Get ___________ (the product name) for only $_____! (the amount)" to everyone on the list—sometimes repeatedly. All this does is annoy everyone and give email marketing a bad name.
Devemos levar em consideração o fato de que, tão ou até mais importante do que gerar Leads, é qualificar estes Leads. A qualificação dos Leads fará a total diferença no ROI de seu negócio, pois através dela, separa-se o joio do trigo, isto é, Lead que realmente se interessam pelo seu produto ou serviço, dispensando ou colocando os desqualificados em um processo de aprendizagem, para então qualificá-los e os tornarem futuros clientes.

Automotive repair is one of the most desirable and necessary businesses in the American economy. Here’s your opportunity to own an established, turnkey automotive service and repair business that boasts an excellent reputation and 15 years’ of solid profits. Customers rely on this business for preventative maintenance and scheduled services. Specialties include diagnosing and installing aftermarket and performance exhaust and emissions components and providing light under-car repair and service. The shop is located close to several affluent neighborhoods in a very clean, large commercial space. All associated furniture, fixtures, equipment and inventory are included. More info
The term "turnkey" refers to a package that is so complete in providing everything you need to start the franchised unit, all you have to do is "turn the key" and open the door to be in business. In a true turnkey package, the franchisor would include everything from finding the site, signing the lease, buying everything needed to start the business, completely building out the unit, hiring and training the staff, etc.
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