Promotional emails are one of the most economical ways for any business to connect with customers. Research shows a message is five times more likely to be seen through email than on social media like Facebook or Twitter. That’s why musicians use email marketing software to share their performance schedule with their fans, non-profits use it to get donations and photographers use it to promote their portrait services. It just works.

Unsubscribe rate. Unsubscribes are always going to happen no matter what, and that’s usually okay because those people probably wouldn’t have bought from you anyway. However, a high unsubscribe rate can indicate that you are losing potential customers. Check the following: Why did people subscribe to your list in the first place, and are you delivering on that promise? Is the content of your autoresponder highly relevant to the segment it is being sent to? Are you sending too many sales emails with too little value emails? (Recommended reading: 5 Reasons Why People Unsubscribe from Your Email List.)
Make sales on autopilot. Creating a sales funnel out of an email autoresponder sequence is a widely adopted strategy used by information marketers, but it can also be used by software companies, eCommerce businesses, and service providers. For example, it could consist of a series of educational videos, a sales video, and follow-ups to sell your information products. Or, you could create a sequence of free educational emails, and then invite leads to a live or recorded webinar where you make an offer. For eCommerce businesses, your sales sequence could include promo offers for products your subscriber has just viewed on your website.
Come join the leader in supplemental education and explore the opportunity to invest in a sustainable, ongoing business. Sylvan Learning provides a range of services, both remedial (with tutoring for reading, writing, mathematics, and study skills) and enrichment (with coding, robotics, engineering, and science), serving students from ages 4.5 through their academic lifetime with the College Prep line. Inquire today to find out how you can become the preferred educational resource in the Virginia Beach Community. More info

This long-term vision and extensive experience have gained the recognition and respect of Turkish banks and the corporate sector. Thanks to this work and its in-depth knowledge of the Turkish financial-economic system, it has become a reference for companies wishing to do business in the country, either by their physical presence and incorporating a local company or using contacts with their Turkish counterparts
×