Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile, Scannable Surface.[58][59] Nevertheless, both are aligned with the vision, the mission of the company and the overarching business strategy.[60]
Balancing search and display for digital display ads are important; marketers tend to look at the last search and attribute all of the effectiveness to this. This then disregards other marketing efforts, which establish brand value within the consumers mind. ComScore determined through drawing on data online, produced by over one hundred multichannel retailers that digital display marketing poses strengths when compared with or positioned alongside, paid search (Whiteside, 2016).[43] This is why it is advised that when someone clicks on a display ad the company opens a landing page, not its home page. A landing page typically has something to draw the customer in to search beyond this page. Things such as free offers that the consumer can obtain through giving the company contact information so that they can use retargeting communication strategies (Square2Marketing, 2012).[44] Commonly marketers see increased sales among people exposed to a search ad. But the fact of how many people you can reach with a display campaign compared to a search campaign should be considered. Multichannel retailers have an increased reach if the display is considered in synergy with search campaigns. Overall both search and display aspects are valued as display campaigns build awareness for the brand so that more people are likely to click on these digital ads when running a search campaign (Whiteside, 2016).[43]
A key objective is engaging digital marketing customers and allowing them to interact with the brand through servicing and delivery of digital media. Information is easy to access at a fast rate through the use of digital communications. Users with access to the Internet can use many digital mediums, such as Facebook, YouTube, Forums, and Email etc. Through Digital communications it creates a multi-communication channel where information can be quickly shared around the world by anyone without any regard to who they are.[30] Social segregation plays no part through social mediums due to lack of face to face communication and information being wide spread instead to a selective audience. This interactive nature allows consumers create conversation in which the targeted audience is able to ask questions about the brand and get familiar with it which traditional forms of Marketing may not offer.[31]
Focus on your design. The first thing people notice when they visit your blog, is the way it looks. And although the old adage goes that one shouldn’t judge a book by its cover, the same isn’t always true for a blog. If you want people to stay on your blog, you’ve got to hook them with an eye-catching design; once they’re interested in the appearance, they’ll start reading to see what you’re all about.
Word of mouth communications and peer-to-peer dialogue often have a greater effect on customers, since they are not sent directly from the company and are therefore not planned. Customers are more likely to trust other customers’ experiences.[24] Examples can be that social media users share food products and meal experiences highlighting certain brands and franchises. This was noted in a study on Instagram, where researchers observed that adolescent Instagram users' posted images of food-related experiences within their social networks, providing free advertising for the products.[28]

Great post, thank you so much for the information! Finding good topics to write about and even writing compelling blog posts are not the end of the line as I thought they would be; so I was left wondering where the hordes of readers were. The time you took to address the many different ideas on how to increase traffic not only give me some great ideas but leave me with inspiration that simply writing the blog post isn't enough. Thank you for your efforts and what a great read and resource.
Most importantly though, remember that Pinterest is a community just like any other social media, so make sure you’re active, connecting with others in your niche and re-pinning others’ content too. If you’re just shouting into the void by only sharing your own images, you’re going to have a hard time gaining traction and figuring out how to drive traffic to your blog from the platform.
Hello; when I started reading this post, i fully expected to be horrified by how poorly i was doing. I was pleasantly surprised that I was already following many of your suggestions. The section on guest blogging was helpful as well as inspiring. It gave me something new to focus on. Many of the links mentioned will make following the suggestions much easier. And I'm most thankful for you reminding us not to give up. I have many good friends in my life who do that for me, but you can't imagine how much that bit of encouragement will help keep someone taking that next step until their blog catches on. thanks again, max
Be aware that Google's recently cracked down on guest blog posts and guest blog tools that focus exclusively on attracting links. While links can be a nice byproduct of a relevant, useful, and high quality contribution to another site, it can look very fishy to Google if all your links are coming from guest contributions that appear to have little relevance and low quality. Moz's Jen Lopez wrote an excellent summation of the new rules for guest posting here.

When strategizing about who you're writing for, consider that audience's ability to help spread the word. Some readers will naturally be more or less active in evangelizing the work you do, but particular communities, topics, writing styles and content types regularly play better than others on the web. For example, great infographics that strike a chord ( like this one), beautiful videos that tell a story (like this one) and remarkable collections of facts that challenge common assumptions (like this one) are all targeted at audiences likely to share (geeks with facial hair, those interested in weight loss and those with political thoughts about macroeconomics respectively).

The role of a social media manager is easy to infer from the title, but which social networks they manage for the company depends on the industry. Above all, social media managers establish a posting schedule for the company's written and visual content. This employee might also work with the content marketing specialist to develop a strategy for which content to post on which social network.
I love #22. Sometimes SEO companies say once you start blogging you will get all this traffic and grow your rankings, and with expectations like that it's hard after 8 months or so to keep blogging with minimal results. But I went back to SEOmoz's first posts and sure enough there were only 1 or 2 pageviews... Now look at this post alone with over 3000 tweets and hundreds of likes, comments and thumbs ups! 
The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by. Furthermore, based on a customer's recent search history they can be ‘followed’ on the internet so they see advertisements from similar brands, products and services,[40] This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era.
Respect other websites. People get very annoyed when it's clear that someone is using their website solely to promote a different site. If you're going to blog walk, make thoughtful comments on articles you found interesting. If you're posting in forums, read the rules and participate in discussions. Don't post just to get another link to your blog out there.
×