It is important for a firm to reach out to consumers and create a two-way communication model, as digital marketing allows consumers to give back feed back to the firm on a community based site or straight directly to the firm via email. Firms should seek this long term communication relationship by using multiple forms of channels and using promotional strategies related to their target consumer as well as word-of mouth marketing.
Last week I received an alert at MBG that one of my articles had been altered. I checked into it and found that the publisher added a ton of links to the article, all going to his own websites. That destroys the value of my one link, and it makes the article (with my name on it) look incredibly spammy. Now there is a poor looking article on the web which mentions my company - not what I intended.
I am on blogger and have written and published there quite a number of informational and affiliate blogs, but visiting their data capsule, I'm so surprised to know that many are empty, meaning nobody has paid them a visit. That's the very reason why I made a search online to look for someone or articles about this matter. I found several answers and after reading this one, I decided this one fits for my my purpose so I've this bookmarked for use from time to time.
I know many bloggers that have had great success using Pinterest to drive traffic to their blogs. I’ve had a good measure of success on my Pinterest too. You’ll want to make sure you have good visuals to go with each blog post–infographics like I have here and here are great for this–and the most successful Pinterest bloggers recommend that you post at least 10 unique pins (images) for every new blog post you publish on your site if you hope to drive traffic to your website in a meaningful way.
Now, obviously, I would encourage anyone building something like this to be as transparent, accurate and authentic as possible. A high quality resource that lists a "best and brightest" in your niche - be they blogs, Twitter accounts, Facebook pages, individual posts, people, conferences or whatever else you can think to rank - is an excellent piece of content for earning traffic and becoming a known quantity in your field.
Organize your content. If you have a great design and content, you have to be sure to have great organization to match. If readers can’t find what they’re looking for easily, they’ll be much less likely to visit again in the future or to recommend your blog to others. Create a navigation bar at the top of the page or in a column, with links to common articles. Furthermore, set up a ‘tag’ system in which you can tag articles with keywords or phrases that will make it easier for readers to search.
Video Marketing: YouTube has become the second most popular search engine and a lot of users are turning to YouTube before they make a buying decision, to learn something or just to relax. There are several video marketing platforms, including Facebook Videos, Instagram, Vimeo to use to run a video marketing campaign. Companies find the most success with video by integrating it with SEO, content marketing, and social media marketing campaigns.