Advertisers on Madison Avenue have spent billions researching and determining where consumers with various characteristics gather and what they spend their time doing so they can better target their messages. They do it because reaching a group of 65+ year old women with commercials for extreme sports equipment is known to be a waste of money, while reaching an 18-30 year old male demographic that attends rock-climbing gyms is likely to have a much higher ROI.
Choose content that will last for a while. This can be difficult depending on the style of your blog, but if you focus on writing articles that aren’t ‘trendy’, you’ll likely have many more readers in the long run. If you’re writing about a fad, insert it into an article that will likely stay popular for more than a few months. In this way, you can almost guarantee future readership, especially if your page gets plenty of hits to start. Writing about things that are popular in the moment may give you a short burst of readers, but after a few weeks the number will likely dwindle significantly.
Hello; when I started reading this post, i fully expected to be horrified by how poorly i was doing. I was pleasantly surprised that I was already following many of your suggestions. The section on guest blogging was helpful as well as inspiring. It gave me something new to focus on. Many of the links mentioned will make following the suggestions much easier. And I'm most thankful for you reminding us not to give up. I have many good friends in my life who do that for me, but you can't imagine how much that bit of encouragement will help keep someone taking that next step until their blog catches on. thanks again, max
With brands using the Internet space to reach their target customers; digital marketing has become a beneficial career option as well. At present, companies are more into hiring individuals familiar in implementing digital marketing strategies and this has led the stream to become a preferred choice amongst individuals inspiring institutes to come up and offer professional courses in Digital Marketing.
The kind of content you create depends on your audience's needs at different stages in the buyer's journey. You should start by creating buyer personas (use these free templates, or try makemypersona.com) to identify what your audience's goals and challenges are in relation to your business. On a basic level, your online content should aim to help them meet these goals, and overcome their challenges.
Business 2 Community. This is a great place to network with other business professionals, engage with their articles, contribute guest posts and submit your own content to be shared in the forums if you get accepted. They openly encourage readers to use the platform to establish themselves and increase their exposure, which makes it a perfect fit for learning how to drive traffic to your blog from the community.
On the other hand, marketers who employ digital inbound tactics use online content to attract their target customers onto their websites by providing assets that are helpful to them. One of the simplest yet most powerful inbound digital marketing assets is a blog, which allows your website to capitalize on the terms which your ideal customers are searching for.
You can search by topic on Klout.com and sort by content / influential user. From that you can create lists of the influential users (in Klout). Then when you need to distribute a piece of high quality link bait and get it in front of your content distributor you open the list, ctrl click down all the twitter/fb accounts (to open in new tabs), then send a personal message to each individual with your content.
Web surveys are easy to run and often produce high engagement and great topics for conversation. If there's a subject or discussion that's particularly contested, or where you suspect showing the distribution of beliefs, usage or opinions can be revealing, check out a tool like SurveyMonkey (they have a small free version) or PollDaddy. Google Docs also offers a survey tool that's totally free, but not yet great in my view.
Search engine marketing - Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate Search engine optimization, which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.
Likewise, when requesting a contribution, especially from someone with a significant industry profile, asking for a very specific piece of writing is much easier than getting them to write an entire piece from scratch of their own design. You should also present statistics that highlight the value of posting on your site - traffic data, social followers, RSS subscribers, etc. can all be very persuasie to a skeptical writer.
To engage customers retailers have shifted from the linear marketing approach of one-way communication to a value exchange model of mutual dialogue and benefit-sharing between provider and consumer. Exchanges are more non-linear, free flowing, and both one-to-many or one-on-one. The spread of information and awareness can occur across numerous channels, such as the blogosphere, YouTube, Facebook, Instagram, Snapchat, Pinterest, and a variety of other platforms. Online communities and social networks allow individuals to easily create content and publicly publish their opinions, experiences, and thoughts and feelings about many topics and products, hyper-accelerating the diffusion of information.
For this strategy of how to drive traffic to your website, the most important thing is finding a publication with an established base of readers. It doesn’t have to be a big name like Forbes or Entrepreneur–which will be impossible to land in the very beginning anyway. What you should focus on, is finding something that fits with your style and niche, but is still somewhat approachable in size. This’ll help you build your brand, get more recognition for the name of your blog, connect with interested readers and look great for networking possibilities. And if you play your cards right, you’ll unlock a new channel for driving traffic to your blog in the process.
Natural link building, put simply, is getting high quality links from other sites to point toward your own blog. This will increase your DA (domain authority), as we talked about before, and you’ll drive traffic to your blog as a natural side effect of an increasing domain authority. To be clear though, there are only a few ways to do this safely, naturally and following blog SEO best practices:
To do that, you need a consolidated view of customer preferences and expectations across all channels – web, social media, mobile, direct mail, point of sale, etc. Retailers do this using omnichannel retail analytics. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your customer insight into behavior and preferences, the more likely you are to engage them in lucrative interactions.
If you want to get more bang for your buck out of Twitter, check out a tool like Quuu Promote, which has an existing base of followers that’ve signed up to receive suggestions for what to share that’s in their interests. You can choose how many posts to promote through their network of user every month, and an unlimited amount of people can click and share—thus helping to drive traffic to your blog from their existing base of users.
That's a screenshot of the AdAge Power 150, a list that's been maintained for years in the marketing world and receives an endless amount of discussion by those listed (and not listed). For example, why is SEOmoz's Twitter score only a "13" when we have so many more followers, interactions and retweets than many of those with higher scores? Who knows. But I know it's good for AdAge. :-)